social media content Archives - David Schwab, Ph.D.

Social media content–as much as you’ll every need–is right in your own practice. Your patients provide unlimited content for social media, because you tell their stories. I write social media content for doctors as a turnkey service, but whether I write it or you do it yourself, the stories from your practice are unique.

I always use an attention-getting headline. Listed below are three excerpts (not the full blogs) of stories from three different practices that really grab the reader’s attention. These constituent great social media content.

“If you hurt me, doc, I’m going to throw you out the window.”

A patient who was a professional football player came in to see me. He had known that his upper teeth in particular were failing for a long time and also was told that he was losing them and that he would have to wear a denture. He said that he just could not wear a denture because it was not in his personality and he was a tough guy. In fact, he threatened to throw me out the window if I hurt him. We are on the second floor with shatterproof glass, so I knew that was not going to be a pleasant experience. [The blog ends with the story of how the patient was very happy with treatment.]

Patient Too Embarrassed for Years for Photos Now Smiles for the Camera with Her Son

I had a patient had never had another picture taken with her then 13-year-old son after the day he was born. She had only one picture taken when her son was born. She lacked confidence due to her dental issues, and she did not have any more pictures taken until, literally, the day that we delivered, not only her implants, but her immediate fixed teeth.

That was actually the first time in almost 13 years that she had a picture taken with her son. I had no idea that we were making that kind of an impact. I thought I was simply helping a woman who was having trouble chewing due to failing dentition. The implant dentistry treatment gave her confidence and changed her life in more ways than one.

“Wow!” That’s What Patients Say After Dental Laser Treatment

The comment I get most often from patients after laser surgery is, “Wow! It was so much easier than I expected.” Patients tell me that they hardly have any discomfort. They may take an over the counter product such as Motrin or Tylenol for two days at the most and then they report that they feel fine.

As you can see from these examples, your social media content should be interesting and educational. When the content is about your practice and your patients, it is customized and compelling.

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The prospect of writing any kind of book can be daunting, but there is an easy way to get all that knowledge out of your head and into a dental patient education ebook. First, let’s define the purpose of the ebook. The content should be interesting and useful to the reader, but your goal in producing the book should not be to become a best selling author. Your objective should be to produce quality content that you can give away to patients and potential patients to promote your practice.

Value of an Ebook

An ebook has value because it positions you as the expert and enlightens and informs readers who are interested in the dental health topics you discuss. If you are the dentist who wrote the book, then you are the expert. Because you are not trying to make money from selling the book but are using the book for dental patient education, the ebook format makes perfect sense.

It is not worth searching for a publisher or producing a paper book yourself and paying for paper, printing, binding and much more. With an ebook, you can share your knowledge without incurring incremental costs for each book distributed.

The Easy Way to Create an Ebook

I interview doctors and use the transcripts to create social media content, including blogs and posts for Facebook and other platforms. The purpose is to foster patient education and improve search engine optimization. Once the interview process is complete and a year’s worth of weekly blogs are created for you, that same content can be re purposed into an ebook.

Charles Krauthamer’s best selling book Things That Matter is a compilation of his past newspaper columns. In a similar matter, your blogs and social media content, which I create from interviews conducted with you by phone, can be edited and organized into an ebook.

You should offer your ebook to patients who visit your website and enter their e-mail address in a contact box. In this way, you capture valuable new leads and give potential patients a wealth of information. The e-book should also be shared with existing patients, of course.

Click the following for more information: social media content creation.

You speak volumes in your office to educate patients. By capturing your thoughts and organizing them into a dental patient education ebook, you can attract more patients and further explain the benefits of quality dentistry.