Presenting dental implant fees to create value is part of the patient education process. In Part 2 of his interview with Dr. Neil Park of Glidewell, Dr. David Schwab explains how to use “fill-in-the-blank” dental marketing scripts to help team members communicate key dental implant benefits.
Also, Dr. Schwab discusses “marketing by the power of 10” and explains how team members need to be comfortable discussing relatively low fees and then use the same techniques to discuss more extensive treatment plans and financial arrangements.
There is also a discussion of the team approach to dental implant treatment from a marketing point of view and messages to be used when both the surgical and restorative phases of dental implant treatment is done in one practice.
Special thanks to Glidewell for granting permission to link to this interview:
Dr. David Schwab Glidewell interview Part 2:
https://youtu.be/k7rHNzZ5jKI
Part 1 of this interview deals with using the best analogies to explain the long-term value of dental implants.